I’m a marketer by trade, but above all, I’m a citizen of the internet. Through every brand I work with and campaign I take on, I focus on uncovering the deep and meaningful ways people can gain value from products.
I have been fortunate enough to have represented companies of every size, applying agile methodologies to bringing products and platforms to market. My passions are rooted in art, human-centric insights, and empathetic design thinking — all of which serve to genuinely connect people with brands they love.
Learn more from my resume
Led social media and content strategy for SaaS platform Brandify.
2014Owned go-to-market product strategy for Brandify as marketing manager.
2016Began new venture at USC as co-founder and product lead for BARKALATOR app (available on iOS).
2017Social strategist for Microsoft Store, Cortana, Bing, and AI.
2018Digital strategy and transformation for retail & CPG brands at R/GA.
2019I help brands show their purpose
Launching Brandify Labs
An integrated social, e-mail and website launch moved this SaaS platform into the future.
Building BARKALATOR
By applying empathetic design thinking to a product strategy and market launch, this novelty mobile app became a Social sensation.
Connecting Cortana and Spotify
A Social video series highlighted insight about Millennials #winning at daily life with the help of AI.
Mobilizing Muslim Women
Using a full-stack e-mail, social and web strategy, MWP connects with a global network of empowered Muslim women.
Celebrating Bing's 10th Birthday
Devised multi-channel digital strategy in celebration of Bing’s 10th anniversary to thank and celebrate a global fanbase of users.
Michaels: Made By You
Michaels needed to transform from a transactional brand driven by promotions, to a bold new brand for creatives who wanted more than coupons or faceless online superstores.