I’m a marketer by trade, but above all, I’m a citizen of the internet. Through every brand I work with and campaign I take on, I focus on uncovering the deep and meaningful ways people can gain value from digital products.


I have been fortunate enough to have represented companies of every size, applying agile methodologies to bringing products and services to market. My passions are rooted in art, human-centric insights, and empathetic design thinking all of which serve to genuinely connect people with brands they love.

 

Learn more from my resume

Led social media and content strategy for SaaS platform Brandify.

2014

Owned go-to-market product strategy for Brandify as marketing manager.

2016

Began new venture at USC as co-founder and product lead for BARKALATOR app (available on iOS).

2017

Social strategist for Microsoft Store, Cortana, Bing, and AI.

2018

I help brands show their purpose

Launching Brandify Labs

An integrated social, e-mail and website launch moved this SaaS platform into the future.

Building BARKALATOR

By applying empathetic design thinking to a product strategy and market launch, this novelty mobile app became a Social sensation.

Connecting Cortana and Spotify

A Social video series highlighted insight about Millennials #winning at daily life with the help of AI.

Mobilizing Muslim Women

Using a full-stack e-mail, social and web strategy, MWP will connect with a national network of empowered Muslim women.