I’m a marketer by trade, but above all, I’m a citizen of the internet. Through every brand I work with and campaign I take on, I focus on uncovering the deep and meaningful ways people can gain value from products.

I have been fortunate enough to have represented companies of every size, applying agile methodologies to bringing products and platforms to market. My passions are rooted in art, human-centric insights, and empathetic design thinking all of which serve to genuinely connect people with brands they love.


Learn more from my resume

Led social media and content strategy for SaaS platform Brandify.


Owned go-to-market product strategy for Brandify as marketing manager.


Began new venture at USC as co-founder and product lead for BARKALATOR app (available on iOS).


Social strategist for Microsoft Store, Cortana, Bing, and AI.


Digital strategy and transformation for retail & CPG brands at R/GA.


I help brands show their purpose

Launching Brandify Labs

An integrated social, e-mail and website launch moved this SaaS platform into the future.


By applying empathetic design thinking to a product strategy and market launch, this novelty mobile app became a Social sensation.

Connecting Cortana and Spotify

A Social video series highlighted insight about Millennials #winning at daily life with the help of AI.

Mobilizing Muslim Women

Using a full-stack e-mail, social and web strategy, MWP connects with a global network of empowered Muslim women.

Celebrating Bing's 10th Birthday

Devised multi-channel digital strategy in celebration of Bing’s 10th anniversary to thank and celebrate a global fanbase of users.

Michaels: Made By You

Michaels needed to transform from a transactional brand driven by promotions, to a bold new brand for creatives who wanted more than coupons or faceless online superstores.